Maricon Williams

Color is everywhere. It surrounds us. It’s with us every time.
It does not only provide crucial visual cues but also influence
our feelings and thoughts. It captures our emotions thus can
persuade us. However, up to what level can it influence us?

Color exudes character and identity. In fact it has been
associated with a lot of things. Blue means male, water,
peacefulness and sadness on the other hand, pink means female,
weakness and softness. One of the powerful colors is red. It
conveys love, passion, heat and fire. The brightest color is
yellow. It connotes happiness, caution and slowdown. Even the
status of living is associated with colors. Royalty and grandeur
is associated with purple. There are still a lot of meanings in
colors. Green means money, envy, spring and fertility. Brown
means grounded, earth and environmental. Orange conveys warmth,
Halloween and fall. Color form part of our daily lives. Our
cheeks can be described as ‘red as beet’, our personality ‘green
with envy’.

Sir Isaac Newton in the early 1600’s proved that light can
create colors. The glass prism that Newton used caused white
light to disperse into spectrum of colors. He named it red,
orange, yellow, green, blue, indigo and violet. Colors flow in
waves of varying length. A beam of light has frequency,
wavelength and energy in it. In the spectrum the wavelengths are
very narrow which ranges from 400 nm at the end of indigo to
about 700 nm at the end of red. Lights that we cannot see like
radio waves, microwaves and x-rays fall on either end of the
visible spectrum of light.

Color is very compelling this is the reason why it is regarded
as the most powerful design tool of all. If you have selected
the right colors, then expect a strong emotional response from
the viewers. In turn, it enhances communication by way of
ensuring comprehension. This is because you are relaying the
right message. On the contrary, if you choose the wrong colors,
it can result to an irreparable mistake which may ruin your
business strategy.

To thrive, all you have to do is to master the basics of color
theory, user-interface design and its application. The first two
can be clear-cut guides to create your perfect color. If made
the right selection the viewers can easily comprehend what you
want to communicate. Picking the right colors is the same way as
choosing the right words to communicate. It is you key to
achieve SUCCESS!

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