In this article, I'm going to show you nine categories of "biases" that cause people to make the decisions that they make...nine ways that you can tap on your wrist...

Each factor can be directly applied to your work and the promotion and selling of your work.

Here's a quick example and a key to understanding everything that follows:

If someone has a belief about something, they will see and process only further information that is consistent with that belief. They will disregard all other information no matter how important and accurate it is.

When a football player catches a ball and there is a question (a close call) as to whether he is in bounds or out of bounds, typically there is no doubt in the minds of fans watching the same video. They will view the same information and come up with different decisions, based upon their biases.

Interviewing Democrats and Republicans this week in the USA (before the election), it was found that the majority of democrats believed the elections in Iraq would not be considered "valid." Republicans thought it would be considered valid. Both groups were equally as certain they were right.

The majority of Christians are just as certain as the majority of Jews who are just as certain as the majority of Muslims that their religion is the right and true religion. (Which makes good sense because who wants to be part of the wrong religion?)

Of course this can cause a bit of a problem in people's behavior, as the world has witnessed. When people have beliefs which they will defend at every cost, lots of bad things can happen.

What about when someone is deciding to buy you, your services or product? The VERY SAME biases that go into whether the player was in bounds, the religion is right, or the election is valid are the SAME BIASES that people filter information through to decide whether they will buy from YOU, whether they will do business with YOU, whether they will even TALK with you.

Good or bad, there are certain types of information that cause people to decide what they are going to do.

9 Core Areas

Research currently being done for the U.S. military reveals 9 core areas of "bias," for information. That means there are 9 different categories of information that stop people from thinking about what matters in making good decisions.

All of these factors are crucial for influence because decision making is the goal of every attempt to influence someone. (You want them to make a decision.)

Simply put, if you want someone to buy you and your products, and you are their best option, you must take advantage of the processes that cause people to make decisions. Here in this article are the preprogrammed biases that people will use to filter you and everything you say.