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Sales Therapy Before Sales Training?
Kevin Hogan

"Burnout."

You don't get it selling something you love...or doing something you love..."slumps" don't happen when the product is perceived as the best by the salesperson. Let's see how this all works in real life and why sales therapy prior to sales training could make a salesperson wealthy.

Where is the problem?

  • The product
  • The salesperson
  • The customer

Imagine someone sells a junk product or something they currently believe is a junk product...something they aren't certain the recipient will really want or need. They have to force one sale and don't want to force another.

This person will "leave business on the table." Business on the table means they sold someone the coat but didn't ask if they wanted pants, a tie and a shirt. They felt so guilty about one transaction they couldn't partake in another transaction with the same person.

Someone sells one piece of junk and they get paid their "draw" or salary. They need the salary to pay the bills and stay afloat in life.

To sell another piece of junk to the same person would definitely earn the person more money but then they would feel twice as guilty for taking advantage of the other person. The person has a conscience... A crucial ingredient in a truly great sales person and a person...period.

So, they do the minimum damage and get paid just enough to keep going. Most of the guilt they push aside. It's there but it is sufferable.

I know those feelings because I lived them in 1983. I sold timesharing and I sold space advertising that for most would be impotent. Timesharing at that time was all but a rip off. I didn't know that when I started there...everyone did when they left.

The promo was great. A free dinner at a very nice restaurant. Then the brief presentation...which is more than reasonable in exchange for the dinner... Then the interrogation, pressure, driving guilt, arm twisting and worse...until they signed up for a VERY expensive piece of ownership of a property that when they went to sell their "time" they would find was worth less than 20 cents on the dollar.

With this type of experience, the salesperson goes through "streaks" where they are very cold, selling nothing, usually at the beginning of the month...followed by "streaks" when things go better, usually at the end of the month. The moon? Position of the stars? No...human conscience.....

When sales dipped the management wanted people to push harder. Reasonable if the product is good, but, fortunately, most salespeople are people and they reacted to what they learned was a poor product by not selling any more than the minimum. When we/they didn't have to sell from necessity, the sales didn't happen. When you had to sell to put food on the table...you did. It was one way or the other.

By the way, I'm told timesharing is different today and if so, that is a wonderful thing. The idea of interval ownership is a very cool idea and done well, should easily be profitable for property owner and buyer. All that for another discussion...for today let's go on....

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