Move
people from one state of mind to the next?
If you
buy a CD program that Kevin Hogan produces, you have some
expectations. You know you will laugh. You might have your
heart touched. You might have your sensuality button triggered.
You are always entertained...feeling good. Those are the
emotions. The feelings. The things that you experience when
you hear that name, Kevin Hogan.
But
it is arguable whether that is "value." To be
sure, each program must be of substantial value with the
best and freshest information available. Certainly you know
the information is useful and valuable because you see it
work as it changes your life. But that is the value.
I could
show you the value in a very dry, boring fashion...or I
can make the EXPERIENCE enticing, moving, profound or simply
fun. That of course is where it is fun for me to be with
you, the listener.
The
emotion,
The
feeling of the experience.
Almost
like touching you...or shaking your hand.
Those
are the feelings and sensations I want you to take away
and do everything I can to do so. Literally focusing on
causing you to
feel...good...driven...focused...enticed...enjoyment.
Value
And Experience.
I believe
that combining value with extraordinary experience is THE
solution to YOUR work...your business...your client's doing
business with you again and again and again.
Your
outcome for this week is to begin to decide what emotions
and feelings you intentionally want to cause in your clients.
Determine HOW you will change their behavioral state with
you or your services and find out the triggers that your
name brings to their minds.
